What are the calls that ring out actually costing you?
Six questions. Every answer is yours. The only figure we put in is our own price — and the sum is printed underneath so you can check it.
The four that matter
Everything — new enquiries, existing customers, the lot.
A commonly quoted outside figure puts it at 62% for small local businesses. That is not our number and it is not yours — use yours.
Your close rate on calls you actually pick up.
First job only. Not lifetime value — that inflates it.
Two that make the number survive scrutiny
These get subtracted. Leave it blank and the number below assumes nobody ever tries you twice, which flatters us.
Doesn't change the total. It splits it, because nobody was ever in the office for those.
Where this could be wrong, in our own words
- It assumes a call you missed would have booked at the same rate as one you answered. If you think the ones that ring out are worse leads, drop your close rate. We would rather the number was right than big.
- It counts the first job only, never lifetime value, and never a referral that job might have produced.
- Callout has no customers yet, so there is no “customers typically recover X%” line anywhere on this page. Nobody knows what share it catches for you, including us.
Answer the first four and the number appears here.
Nothing is pre-filled, because a calculator that already knows the answer isn’t a calculator.
Every outside figure on this page, and whose it is
- 62% of calls to small local businesses go unanswered — widely-quoted industry figure, US — not measured by us.
- 23% of new-patient enquiries arrive outside business hours — US dental research quoted in an industry case study — not Australian.
- $4,000 a month for a full-time receptionist — market rate — one person, one call at a time, home at five.
There are no Callout results quoted anywhere on this page, because Callout has no customers yet. When it does, they will appear here with names attached.
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